Hanging mistletoe is a very festive decoration during the holiday seasons. However, for the Worrell’s, it is a family tradition. Eight-year-old Jarrett Worrell, from central Texas, wanted to take his family’s tradition and share the goodness with others. This idea led to the creation of Mason Mountain Mistletoe, a business that took Texas media and the Hereford breed by storm.
In less than one year of business, the Worrell family has been incredibly successful shipping mistletoe as far as Hawaii and having corporate companies using the mistletoe as a holiday gift for their employees. Jarrett was a hit when interviewed by the Austin, Dallas, Ft. Worth and San Angelo.
The process of acquiring mistletoe is quite simple. Jarrett and his dad trim their mesquite trees and use the trimmings as mistletoe. The mistletoe is then used to make six different products that can be purchased online. Mason Mountain Mistletoe’s website also shares important tips that help keep the product fresh for as long as possible.
While Jarrett works towards bettering his business, the family also raises registered Hereford cattle. Through their ties with the American Hereford Association, the Worrell’s decided to join the new Foundation 1 Club created by the Hereford Youth Foundation Association. The Foundation 1 Club allows breeders the option to donate one percent of their sales gross to HYFA in order to give back to the youth of the breed.
The Worrell family has big plans to donate even more than one percent to the Foundation 1 Club. They are big supporters of the breed and what the association has to offer its members. Jarrett has started his career in the junior show ring with the National Junior Hereford Association. If his time in the ring is anything like his first year selling mistletoe, it certainly will be successful.
Above photos provided by Shannon Worrell.
Above photo provided by American Hereford Association.