When you’re at cattle shows in the historic Stadium Arena at the National Western Stock Show, do you ever ask yourself, “I wonder who that announcer is?” Well, we’ve got the answer for you. His name is Brian Allmer and he is your official cattle show announcer.
Allmer has a long history at the National Western Stock Show (NWSS). He and his brothers showed at the NWSS for many years. Allmer grew up near Greeley, Colorado, on a farm his great grandfather homesteaded and Allmer’s been there ever since. His family had a registered Angus operation before transitioning to commercial beef. Allmer does not have cattle anymore but does have farm ground. Today, their family farm is pushing more than 100 years old.
Allmer and his wife, Connie, have two children, Samantha and Tucker. Allmer is a strong advocate for 4-H and FFA and his children were actively involved in both growing up. Additionally, he sits on both the State 4-H and FFA Foundation boards. His previous work included working for John Deere and Animal Health International.
After a tragic incident in 1998, Allmer decided to fully dedicate himself to young people in agriculture.
“God directed me to radio," Allmer said. "I dedicated myself to the agriculture industry and have been doing it for 10 years now.”
Allmer said he truly wanted to be an advocate for agriculture. Having a strong background in public speaking from 4-H and FFA, he became an announcer. This led him to starting his own radio network, BARN Media. This consists of The Brian Allmer Radio Network and the Colorado Ag News Networks. He does radio, live audio and video webcasting work for numerous events around the state of Colorado.
Allmer, also a member of the National Association of Farm Broadcasters, says he travels often and his studio goes with him. He also volunteers for many county fairs and the Colorado State Fair. Three years ago, he became the official announcer for cattle shows in the NWSS Stadium Arena.
Being in his third year at the NWSS, Allmer said he truly enjoys announcing the shows.
“My favorite part is the tradition and history that’s in this building, the Stadium Arena,” Allmer said.
Allmer’s advice for young exhibitors: “Do the best you can. Take the chances to get in the ring and do it. Don’t be scared. Do it.”
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