The Shorthorn Pen Show brings producers from across the nation to the Denver, Colorado with a similar goal, to hang a banner. This week Stepping Stone Ranch was able to accomplish that goal, by adding another banner to their collection and another year to their legacy at the National Western Stock Show (NWSS). Owner Ron Busse has been bringing cattle to the NWSS for 52 years; his wife Shirley has been showing Shorthorn cattle with him in Denver, Colorado for the last 32 years.
Ron’s grandfather raised Shorthorn cattle, but he grew up on a Hereford operation and it wasn’t until he and his wife were together that they decided to bring back the Shorthorns because of their docility, maternal instincts, and color.
Stepping Stone Ranch utilizes the NWSS as a marketing opportunity to showcase those traits to potential customers and the values of their operation. “We try to sell our cattle here. Denver has always been a good place to advertise and get our name out,” says Ron. “I want somebody to take our genetics and produce great cattle for their own herds.”
The Busse family doesn’t only raise, show and sell livestock for their own benefit. They’re passionate about advocating for the future of animal agriculture. “We help the kids in 4-H as much as we can,” says Ron. Stepping Stone Ranch believes strongly in building the future of the livestock industry. They sell cattle to young exhibitors, and then help them learn how to properly care for- and exhibit their projects. The Busse’s are devoted to helping the younger generation learn about producing quality cattle and take great pride in their junior market. “It is important that somebody educates the youth because id nobody does, then where will we be in the future?” says Ron.